A CIM (Confidential Information Memorandum) is an integral component in the successful sale of businesses. Through its success in presenting a company’s key selling points, strengths and opportunities, the CIM sets the tone for the sales process. Hence, it is no surprise that CIMs require careful consideration and intense collaboration by both the seller and investment banker.
The most important aspect of the CIM is sharing the company’s story, which includes providing answers to such questions as, “What are your company’s core strengths?” and “What is the essence of your company?”
A custom marketing partner can tell the story via video and a well-designed CIM document, in order for the seller to formulate the ideal pitch that captures the company’s key successes, challenges and opportunities.
of respondents say that the companies that provide information about their products & services via custom content help them to make better purchasing (& investment) decisions.